Privacy Policy

AZALEA DATA PRIVACY NOTICE

I. Privacy Notice

Azalea Hotels and Residences recognizes the importance of protecting your personal data. We are committed to earning and maintaining your trust by upholding high standards of privacy, confidentiality, and security in the processing of personal information.

We collect and process personal data to provide our guests, customers, and business partners with efficient, personalized, and high-quality hotel services, ensuring a seamless and comfortable experience in every interaction with us.

This Privacy Notice reflects our commitment to protect your personal data and serves as a guide on how we handle such information in accordance with the Data Privacy Act of 2012 (Republic Act No. 10173), its implementing rules and regulations, and issuances of the National Privacy Commission (NPC).

II. Consent and Use of Our Platforms

We may collect and process your personal data when you interact with us through any of our communication and service channels, including:

• Our website and online booking platforms
• Website chat or live chat support
• Messaging platforms (e.g., SMS, Viber, social media messaging)
• Email communications
• Phone calls and other direct inquiries

We may request your consent to this Privacy Notice when you:

• Make a reservation
• Register for events or promotions
• Submit inquiries or requests
• Communicate with us through any of the channels above

Where required by applicable law, we process your personal data based on your consent or other lawful criteria, such as contractual necessity or legal obligations. Your continued use of our platforms constitutes your acknowledgment of this Privacy Notice.

III. Personal Data We Collect

a. Personal Information

We may collect and process the following categories of personal data, depending on your interaction with us:

• Full name, gender, civil status, date of birth
• Address, nationality
• Contact details (email address, mobile/phone number)
• Government-issued identification details (e.g., ID number, type, issuing authority)
• Booking and stay details (e.g., dates of stay, preferences, special requests)

b. Payment Information

• Partial credit card details or transaction references (processed securely through accredited payment providers)
• Billing details and transaction history

c. Online and Technical Data

• IP address, device and browser type
• Website usage data and interaction logs
• Social media interactions where you engage with our official accounts

d. CCTV Footage

• Video recordings captured within hotel premises for safety, security, and incident investigation purposes

IV. Purpose of Processing

We process your personal data for the following purposes:

• Service Delivery: To process reservations, facilitate check-in and check-out, provide hotel services, and manage your stay
• Communication: To respond to inquiries and send booking confirmations, updates, and other service-related communications
• Security and Safety: To verify identity, maintain safety within hotel premises, and support monitoring through CCTV systems
• Legal and Regulatory Compliance: To comply with applicable laws, regulations, and lawful orders from government authorities
• Service Improvement: To evaluate performance, conduct internal analysis, and improve our products and services
• Marketing and Promotions (with consent): To send promotional offers, updates, and marketing communications, where you have agreed to receive such information.

We ensure that personal data is processed only to the extent necessary and proportionate to achieve the specific purpose for which it was collected.

V. Sharing and Disclosure of Personal Data

We may share your personal data with the following, only when necessary and for legitimate purposes:

• Authorized personnel within the organization, strictly on a need-to-know basis
• Third-party service providers (e.g., property management systems, booking platforms, payment processors, IT providers, and contractors) that support our operations
• Government authorities or law enforcement agencies when required by law, regulation, or lawful order

Where personal data is shared with third parties, we ensure that:

• Appropriate data sharing agreements or data processing agreements are in place
• Personal data is processed only for specific, legitimate, and declared purposes
• Adequate technical and organizational security measures are implemented
• Third parties are required to comply with applicable data privacy laws and confidentiality obligations

VI. Data Retention and Disposal

We retain personal data only for as long as necessary to fulfill the purposes stated in this Notice and to comply with legal, regulatory, and operational requirements.

• Retention periods are determined based on applicable laws and business needs
• CCTV recordings are retained for a limited period, unless required for investigation or legal purposes
• Personal data that is no longer necessary is securely disposed of, anonymized, or destroyed

All disposal processes are conducted in accordance with guidelines of the National Privacy Commission (NPC) and internal data retention policies.

VII. Your Rights as a Data Subject

Under the Data Privacy Act of 2012 (RA 10173), you have the right to:

• Be informed about the processing of your personal data
• Access your personal data
• Object to processing or withdraw consent, where applicable
• Correct inaccurate or incomplete data
• Request erasure or blocking of data, subject to legal limitations
• Request data portability, where applicable
• Claim damages in case of unlawful processing

Requests will be evaluated and acted upon in accordance with applicable laws and regulations. You may exercise these rights by contacting us through the details provided below.

VIII. Cookies and Website Usage

Our website uses cookies and similar technologies to:

• Enhance user experience
• Analyze website traffic and usage patterns
• Improve website functionality and performance

You may manage or disable cookies through your browser settings; however, doing so may affect certain features of the website.

IX. Data Protection Measures

We implement appropriate technical, organizational, and physical security measures to protect personal data against unauthorized access, disclosure, alteration, or loss, including:

• Access controls and data encryption where appropriate
• Secure systems and restricted data access
• Employee training and confidentiality obligations
• Regular monitoring, testing, and review of security practices

We also require our third-party service providers to implement comparable data protection and confidentiality measures.

X. Marketing Communications

With your consent, we may send you promotional offers, updates, and marketing communications through email, SMS, or other messaging platforms.

XI. Contact Information

For inquiries, requests, or concerns regarding your personal data or this Data Privacy Notice, you may contact our designated personnel responsible for data privacy:

Data Protection Officer
Azalea Hotels and Residences
Email: dpo@azalea.com.ph

XII. Updates to this Notice

We may update this Data Privacy Notice from time to time to reflect changes in our practices, legal requirements, or regulatory guidance. Any updates will be posted on this page with the revised effective date.